Descubre los productos Peanuts Global Artist Collective

La tienda conceptual de New York Story colaboró ​​con Peanuts Global Artists Collective con una instalación especial llamada “How Original!

Esta experiencia ofrece a los visitantes la oportunidad de redescubrir la pandilla Peanuts a través de colaboraciones exclusivas con marcas como Champion, PINTRILL, Herschel, Stance, K-Way, Corkcicle y Away. Además, se incluyen actividades extras como un taller de bricolaje, un taller de arte en sneakers por Vans, un estudio de personalización de bolso de cuero por Made That Bag y más.

The Peanuts Global Artist Collective es un proyecto verdaderamente emocionante que hace accesible el arte contemporáneo a todos al combinar los queridos personajes de mi abuelo con el audaz trabajo de estos aclamados artistas”, dice Lindsey Schulz, nieta del creador de Peanuts Charles Schulz. Estamos encantado de llevar el proyecto a un nuevo nivel de creatividad e innovación a través de esta colaboración emocionante con Story.”

Peanuts Global Artists Collective es una iniciativa artística mundial que invita a siete artistas contemporáneos a combinar los trabajos de Charles M. Schulz con sus estilos.

Para apoyar el lanzamiento y dar visibilidad al colectivo, Peanuts también ha encargado una serie de platos para perros del artista Rob Pruitt, que se exhibirán en Story y fuera de seleccionados tiendas, restaurantes y negocios del vecindario Chelsea en Nueva York hasta principios de octubre.

How Original!” está en exhibición hasta el 7 de octubre.

Nueva colaboración entre Snoopy y la NASA

Esta nueva colaboración celebra el 50 Aniversario de la Histórica Misión Lunar Apollo 10 de la NASA cuyos módulos fueron nombrados por los iconos personajes de Charles Schulz: Charlie Brown y Snoopy.

El acuerdo se basa en una colaboración histórica que comenzó en los 60 con las misiones Apollo de los años 60, cuando Charles M. Schulz, el creador de Peanuts, autorizó a la NASA a usar la imagen de Snoopy en todos los materiales de seguridad de los vuelos espaciales de la Agencia. En 1968, la NASA amplió la colaboración cuando presentó el premio Silver Snoopy, un honor especial dado a los empleados y contratistas de la NASA por sus logros sobresalientes relacionados con la seguridad o el éxito de las misiones espaciales en vuelos  tripulados.

La Colaboración alcanzó nuevas alturas en 1969, cuando la NASA envió a Peanuts al espacio, nombrando los módulos de mando y lunares de Apollo 10 “Charlie Brown” y “Snoopy“.

Cincuenta años después, el nuevo acuerdo extiende la colaboración de la NASA con Peanuts a estudiantes y aficionados de todo el país.

Con contenido totalmente nuevo y original protagonizado por Snoopy Astronauta sobre las últimas exploraciones espaciales de los Estados Unidos, el acuerdo ofrece una variedad de formas creativas e interactivas para que los aficionados de todas las edades puedan celebrar el 50 aniversario de Apollo 10, así como las misiones lunares históricas de la NASA.

“Mi esposo, Charles Schulz, abrazó por completo una colaboración con la NASA para Snoopy y creó una serie de historietas originales que detallan los viajes fantásticos de Snoopy a través del espacio. Esas tiras se encuentran entre las más populares actualmente en circulación”, dijo Jeannie Schulz , viuda de Charles M. Schulz.

“Mi padre me dijo una vez que cuando la NASA seleccionó los nombres de sus personajes, Charlie Brown y Snoopy, para los módulos de la misión Apolo 10 en su viaje a la Luna, fue el momento más orgulloso de su carrera”, agrega. Craig Schulz, hijo más joven de Charles M. Schulz y productor de Snoopy y Charlie Brown: Peanuts, La Película, que tuvo un gran éxito en 2015. “Fue honrado entonces, y me siento honrado hoy al renovar esta relación histórica entre la NASA y Peanuts“.

La cuenta regresiva para el 50 Aniversario de la histórica misión lunar Apolo 10 a bordo de los módulos “Charlie Brown” y “Snoopy” comienza en julio en el Comic-Con de San Diego.

 

“Peanuts se reinventa constantemente en Licensing”

The Licensing Source Book finds out how the classic brand remains on-trend 68 years into its tenure.

It’s been a very busy time for the Peanuts brand over the last couple of years. In June 2017 DHX Media acquired the entertainment properties from Iconix Brand Group, which included 100% controlling interest in Strawberry Shortcake and an 80% controlling holding with Peanuts (the remaining 20% interest is with members of the family of Charles M. Schulz).

And, in just January of this year CPLG was appointed to represent the brand in the UK, France, Turkey and Greece, building on its existing programmes in Iberia and MENA.

2015 was a particularly big year for the brand – it was the 65th anniversary of the comic strip, the 50th anniversary of A Charlie Brown Christmas, and, of course, the release of The Peanuts Movie.

“The Peanuts Movie in particular, provided us with a new way to get in front of kids and introduce them to Charlie Brown, Snoopy, and the rest of the gang,” kicks off Melissa Menta, svp marketing and communications at Peanuts Worldwide. “What’s great about Peanuts, is that even 68 years into its tenure, it’s constantly reinventing itself in the licensing world – and that’s a testament to the genius of Charles Schulz and what he created.”

So why decades on and with plenty of other cartoon characters nipping at its heels is Peanuts still so universally popular? The answer is simple according to Melissa: “Peanuts is a brand that appeals to all demographics – young and old, boys and girls. Charles Schulz imbued his characters with universal, human truths, and that is what makes it so appealing today.”

Maarten Weck, CPLG md for Northern Europe (UK, Benelux, CEE & Nordics) concurs, adding that: “Peanuts is very active in making sure their brand is on trend. They realise this by trendy style guides, great worldwide collaborations and very cool special projects.”

One such recent special project is The Peanuts Global Artist Collective. Peanuts Worldwide has partnered with seven fine artists from around the world and invited them to reimagine the beloved characters in public art installations around the world.

“Over the last several months, fans in seven global cities have been able to view some of this unique art in public murals,” explains Melissa. “Going forward we will see the project expand into other areas that we aren’t able to announce at this time. What we can say is that phase one, the public murals, is only the beginning.”

Peanuts

 

 

 

 

 

 

 

 

 

Peanuts Worldwide also recognises that new content will be a strong driver for the brand. “Now that we are a part of the DHX Media family we are exploring new avenues for content, but when it comes down to it, our social media channels are one of the key ways we are able to stay top of mind and in front of fans every day,” says Melissa. “Projects like the Peanuts Global Artist Collective or our global touring exhibit, Snoopy and Belle in Fashion, also keep the brand fresh and speak to different demographics.”

Closer to home, Maarten reveals that there are currently 20 local partners in the UK and the brand has a vast number of global deals/DTR deals which are represented in the UK. “Apparel continues to be a key category with various best in class licensees on board the programme all being supported by the compelling continuous global collaborations who want to be part of the Snoopy story,” he says.

Since January, Maarten and the team have experienced “huge excitement for the brand”.

“We will already be announcing at least seven new partners in the next month which is testament to the strength of the brand and demand from retail. Outside of apparel we are looking to expand further into homewares and gifting categories, but have also had strong interest in FMCG categories,” he adds.

And in other territories….

Pau Pascual, md of Iberia and MENA, CPLG

“We’ve been representing Peanuts for more than 18 years now and we represent the brand in Spain, Portugal and recently we expanded to Middle East and North Africa.

We have 30 licensees across multiple categories. From apparel, footwear and accessories to plush and a great publishing program. Our regions are mainly driven by apparel and fashion so our main partnerships are our DTRs with Inditex Group but also with other big retailers such as Women’Secret or Mango.

CPLG was somewhat a pioneer in bringing the first DTRs to the region and Peanuts has always been part of such long-term partnerships.

Our goal is to consolidate our core consumer and expand to the others. We’re launching a national ‘Peanuts baby basket’ campaign which is going to be shared across hospitals, midwifes and doctors for all pregnant women and new-borns.”

Joachim Knoedler, md of France and Germany, CPLG

“In France, the brand is already visible across a number of fashion collaborations with capsule collections at Eleven Paris and Paul & Joe with further ranges planned for this year, plus a collaboration with Parisian label Swildens launching in the summer.

In addition to fashion collaborations, we are continuing to develop a more classic licensing programme though back to school collections, publishing, apparel and gift, as we prepare for the 70th anniversary of the brand in 2020.”

Peanuts tendrá su exposición intelectual en Londres

El palacio Somerset House en Londres será el anfitrión de la exposición “Good Grief, Charlie Brown! Celebrating Peanuts and its Cultural Legacy” que celebra la icónica tira cómica de Charles Schulz.

La exposición contará con más de 100 historietas, una selección de dibujos originales de Schulz, artefactos del Museo Charles M. Schulz, así como representaciones artísticas de Snoopy, Charlie Brown y más de artistas contemporáneos. Los colaboradores incluyen a Andy Holden, David Musgrave, Fiona Banner, François Curlet, KAWS, Ken Kagami, Lucas Price, Mark Drew, Mark Mulroney, Mel Brimfield, Mira Calix y Ryan Gander Steven Claydon.

 

La serie quiere enfocarse a explorar el impacto de Peanuts en el paisaje cultural moderno mediante el análisis de las complejidades sociales, políticas y filosóficas de la historieta. Los temas explorados incluyen feminismo, fe, igualdad racial y existencialismo.

Good Grief, Charlie Brown! Celebrating Peanuts and its Cultural Legacy” estará en Somerset House del 25 de octubre al 3 de marzo de 2019

Artistas reinventan los personajes de Peanuts para un proyecto internacional

Los dibujos coloridos estilo cartoon de Kenny Scharf cubrieron los carteles del centro de Manhattan durante décadas. Ahora, su extravagante psicodelia aparecerá bajo la forma de Charly Brown, Snoopy y de todos sus amigos de Peanuts, como parte de un nuevo proyecto de arte publico que llevará los personajes de Charles M. Schulz a las grandes ciudades del mundo.

El proyecto fue encargado por Peanuts Worldwide, que maneja todas las representaciones del imborrable comic de Schulz. Siete artistas fueron eligidos para formar el Peanuts Global Artist Collective y reinventar los famosos  personajes de la franquicia. Por ejemplo, Ninca Chanel Abney creó Snoopy y Woodstock con aspecto digitalizado y geométrico. El provocador Rob Pruitt, conocido por yuxtaposiciones llamativas, pusó Snoopy junto a un oso panda, mientras que el artista de grafitis André Saraiva, hace interactuar la firma garabateada Mr. Saraiva con Snoopy. Los otros artistas son Tomokazu Matsuyama, el dúo FriendsWithYou (Samuel Borkson y Arturo Sandoval III) y el colectivo AVAF, fundado por Eli Sudbrack.

“Creo que aprendí a dibujar primero copiando una y otra vez a los personajes y las tiras cómicas de Peanuts, en particular los pequeños detalles como el pasto, la nieve, o los trazos tambaleantes” dice Rob Pruitt.

Los murales, de aproximadamente 5 metros de ancho por 3 metros de alto, serán expuestos en las fachadas de los diferentes edificios de Hudson Square el 16 de abril. y abran proyectos similares en París, Seúl, Berlín; San Francisco; Tokio y en el centro histórico de la Ciudad de México a partir del 2 de mayo .

Levi’s y Snoopy se vuelven a asociar para una nueva colección

La colaboración incluye playeras, gorras, bandanas y bolsas con el famoso personaje.

La marca Peanuts otra vez se asocia con Levi’s para una colección con diseños de Snoopy.

Esta nueva colección de primavera Levi’s x Snoopy incluye playeras, bolsas, gorras y bandanas.

Las piezas presentan al personaje clásico en una variedad poses, incluyendo acostado boca abajo en el famoso logo de Levi’s para las playeras y bolsas, mientras que su “danza feliz” se refleja en los suéteres.

La nueva colección sigue la del año pasado con Snoopy y su hermana Belle, que formó parte de la exposición internacional de moda Snoopy & Belle in Fashion.

Colección Peanuts x Bossini para el Año del Perro

Bossini se asocia con Peanuts para desarollar una hermosa colección para 2018.

Para celebrar el año 2018 como el Año del Perro, la marca internacional Bossini originaria de Honk Kong, presente en mas de 40 países en todo el mundo, se asoció con Snoopy y todos sus amigos de Peanuts para crear una hermosa colección inspirada de la cultura china.

La colección entera ya esta disponible en su página aquí y pronto en todas sus 938 tiendas y franquicias del mundo.

¡FELIZ AÑO DEL PERRO!

 

Year of the Dog: Peanuts and Cedar Fair

Peanuts/Cedar Fair deal shows Snoopy is good for the brand, good for the park

The Peanuts brand has been going strong for decades on multiple platforms, including location based entertainment and theme parks. Featuring Charlie Brown, Lucy, Linus and of course the beloved characters Snoopy and his friend Woodstock, Peanuts has become a true evergreen classic in the comics, on television with their holiday specials, and in 2015, in feature films with The Peanuts Movie that enjoyed great box office success.

Photo at top: Peanuts characters in their Halloween costumes at Kings Island’s Great Pumpkin Fest event. Photo courtesy Cedar Fair Entertainment Company.

Therefore it was no surprise that Cedar Fair and Peanuts recently renewed an agreement of 30 years standing, extending the licensing agreement for their popular Camp Snoopy and Planet Snoopy themed areas as well as for the characters to serve as overall park mascots to 2025 at all 11 Cedar Fair parks.

The relationship with Cedar Fair has been extremely important to Peanuts Worldwide and their desire for consumers young and old to experience the brand in location based entertainment (LBE). Peanuts Worldwide continues to explore and discuss new opportunities with licensees around the world, and in November 2017, representatives will once again attend the IAAPA Attractions Expo in Orlando to meet with creatives and potential partners.

In light of the current, global appetite for IP (intellectual property) in theme parks and location based entertainment, four attributes emerge from a close look at the Peanuts/Cedar Fair agreement and the Peanuts IP. And they’re all good news for the attractions industry:

–As a family-friendly IP, Peanuts offers just about everything an attraction operator could wish for. Roz Nowicki, EVP, Peanuts Worldwide, said, “Peanuts is a true, four-quadrant, family brand and that is exactly what makes it such a great property for the LBE space. Parents and grandparents want to share Charlie Brown, Snoopy, and the rest of the gang with the next generation in as many ways as they can, and being able to do that in such an immersive way, beyond the screens, is so important and special. Our partnership with Knott’s Berry Farm goes back 30 years, so we now see people who grew up with this experience wanting to share it with their kids.”

–The way Peanuts has been sustained on multiple entertainment platforms over the years – including theme parks and location based entertainment – perfectly illustrates the reigning business model: tied to a franchise with broad appeal, multi-platform, regular media releases, collaboration between IP holder and franchisee, unique and innovative retail products, and a feedback loop in which each iteration feeds the others.

–Peanuts takes the LBE market seriously and has dedicated people to identify opportunities that are well suited for the characters and then collaborate with licensees. In the LBE market, two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors, who will both be taking meetings at IAAPA in Orlando. Said Roz Nowicki: “With the LBE sector, as with all of our product categories, we are looking for partners who really respect and appreciate this brand. But we also want partners who are thoughtful and innovative – who are interested in continuing the tradition of Peanuts for families today.”

–Longevity and curation – of the brand and of the relationships. Peanuts is a brand that over the course of 67 years has remained alive, strong and authentic.

Peanuts around the world

Another long-term theme park/Peanuts relationship is with Universal Studios Japan, in Osaka. The brand has strong worldwide appeal. Roz Nowicki said, “Peanuts has a huge global following – in some countries and territories, such as Japan, Italy, Germany and Brazil, the property has been in the market for generations and it really feels local in those territories. When Charles Schulz created Peanuts, he was drawing on true, universal human experiences and emotions and those are what made the comic strip so translatable and what makes the brand live on around the world today.”

In other words, Peanuts is an IP that’s hard to beat in terms of evergreen, broad applicability and versatility, and pure family appeal. It’s got international market penetration and enviable social media statistics and demographics. It’s shown itself to be a great fit in the LBE market and there is capacity as well as desire to expand internationally.

“This is a brand that appeals to men, women, and children, and is not gender specific,” said Herman. “It’s never been controversial and yet remains universally meaningful, taking on all kinds of life issues. That’s what makes it an evergreen brand that remains relevant to today’s audiences as well.”

Year of the dog

Peanuts is a multimedia success story. Said Roz Nowicki,In terms of content and experiences, we are always looking for new ways to get in front of kids and their families. We did that with The Peanuts Movie, from Twentieth Century Fox and Blue Sky Studios in 2015, as well as with The Peanuts by Schulz animated shorts that are currently on air on Boomerang and Cartoon Network and on networks around the world.”

The Peanuts Movie did well over $100 M in box office domestically, and was ranked 5th in box office for animated movies in 2015. The ABC network has rights to air the classic Peanuts television specials; last year was the 50th anniversary of It’s the Great Pumpkin, Charlie Brown, which continues to draw devoted viewership year after year.

“We also have a robust social media presence,” said Nowicki, “where we have some of the most highly engaged fans of any entertainment brand. In addition, we are partnering with the premiere lantern festival developer, DDM, headquartered in Canada, to present festivals around the globe. The first festivals are planned for China in 2018, celebrating Snoopy and the Chinese New Year – 2018 is ‘Year of the Dog.’”

“The cornerstone of this brand is publishing,” said Herman. “Peanuts began as a syndicated strip, then moved into books, then television specials and movies. For 30 years, Cedar Fair has helped transform that 2D comic strip into a 3D experience in its parks.”

Good for the brand, good for the park

A beloved brand and characters (with 67 years of wonderful stories and memories) has reached across multiple generations, from young children to grandparents to become a core part of Cedar Fair’s offering, helping to create wonderful memories for its guests.

The details of the Cedar Fair announcement in September 2017 were that Cedar Fair, L.P. and Peanuts Worldwide, a subsidiary controlled by DHX Media, Ltd., and the family of Charles M. Schulz had renewed the license agreement to showcase the iconic Peanuts characters, created by Charles Schulz, throughout Cedar Fair’s 11 amusement park locations. The agreement covers Cedar Fair’s North American exclusive use of Peanuts in the company’s attractions, entertainment and sports, food and beverage, lodging and retail operations. The new agreement extends the relationship to 2025. Cedar Fair announced the debut of an expanded Peanuts themed children’s area at Carowinds, its popular park in Charlotte, NC. The Camp Snoopy area will feature five new rides, an 8,000-square-foot,  climb-and-play area called ‘Beagle Scout Acres,’ and enhanced dining and relaxation facilities.

The Peanuts characters were first featured at Knott’s Berry Farm, acquired by Cedar Fair in 1997; in 2014, the Southern California park unveiled a newly expanded and revitalized Camp Snoopy children’s area in celebration of the 30-year relationship.

“One interesting thing about the relationship between Peanuts and Cedar Fair is that in addition to permanent attractions, Cedar Fair has always made use of Peanuts to extend the operating season, with seasonal events for Halloween, Christmas and other occasions,” said Herman. “Over time, their brand has grown as well as ours, and the continued partnership is important to our brand strategy and a perfect fit.”

Herman followed up saying, “Few brands have this kind of depth of range in the LBE space. Peanuts is popular with a wide variety of consumers; young children, their parents, millennials (especially in international markets) and of course grandparents who have fond memories of the characters and the original Charles Schulz comic strips. At the end of the day, the Cedar Fair/Peanuts partnership is a wonderful opportunity to bring together great characters and stories with great theme parks, creating great family memories.”

Cedar Fair and Peanuts – a win-win for both brands

Interview with Kelley Semmelroth, executive vice president and chief marketing officer, Cedar Fair

What are some of the ways this extended partnership will manifest in merchandising at the parks?

We currently offer our guests a range of exclusive Peanuts items that tie the characters to the parks; for example, you’ll find apparel or plush featuring Snoopy with an iconic, blue ice cream cone at Kings Island or a boysenberry pie at Knott’s Berry Farm. We look forward to offering a wonderful assortment of unique Peanuts merchandise for our upcoming WinterFest holiday events; these will offer our guests something original, seasonal and truly special. Further, we plan to expand into more diverse items that can only be found at Cedar Fair parks. It’s a win-win for both brands.

This relationship goes back 30 years, making Cedar Fair a pioneer in IP usage at theme parks. How has your approach evolved over time?

This is especially relevant as we expand our park offerings to attract more young families. Cedar Fair parks and the Peanuts enjoy a unique position in amusement park IP primarily because of the timelessness of these beloved characters. It’s as relevant today as it was decades ago, and our park guests – from toddlers to teens, moms and grandparents – adore these characters. We’re confident in the long term relevance of this IP; in fact, our Planet Snoopy area at Kings Island has been recognized as “Best Kids’ Area in the World” for the 17th year by Amusement Today.

We’re always looking for new ways to maximize the IP. This year a number of Cedar Fair parks held “Race for Your Life, Charlie Brown” events as part of our “Run and Ride” series, to celebrate the 40th anniversary of the popular movie. Guests would participate in a road race through the park, then enjoy a screening of the movie as well as the rides and attractions park-wide. We found this was a great way to maximizes brand synergies for both Cedar Fair and Peanuts.

How do the discussions happen at Cedar Fair around the implementation of Peanuts within the parks?

We have an integrated brand planning process. By this, we make decisions that not only build up each brand, but also are focused on shared business goals; some examples include increased merchandise sales, greater penetration of incremental target audiences, and delivering relevant and engaging experiences to promote guest satisfaction and brand health. We’re getting ready to launch our immersive holiday experience, WinterFest, at three additional parks this year and have worked with Peanuts to create some new original themed entertainment that our guests will love, both out on the midways and in our theaters.

What were some of the primary reasons for renewing this agreement?

We have great brand synergies, and these extend through our special park events like The Great Pumpkin Fest and WinterFest, which feature the Peanuts characters prominently. For Cedar Fair, having the relationship with Peanuts is a great benefit as we expand our park offerings to attract more young families; for example, we’re offering a free season pass – the Pre-K Pass – for children ages three to five. We found that the youngest child in the family could be a barrier to a park visit; our parks are well-known for roller coasters and thrills, and parents would often wait to visit until a child was tall enough to ride a lot of rides. So we need to not only remind families that we have these wonderful Planet Snoopy and Camp Snoopy areas in our parks, but also give them a way to make visits affordable. The Pre-K Pass will introduce these families to the fact that we truly have something for everyone in our parks.

Having the primary IP for all of our parks in place for years to come makes it easy for us to do long term planning from a concept, design and capital standpoint. We’ve made significant Peanuts-related capital investments in the past five years, and recently announced a major expansion and renovation of our Camp Snoopy themed area at Carowinds near Charlotte, N.C. When we make a significant capital investment in a park, it needs to stand the test of time for decades; we know that Peanuts will do that. In addition, having IP with appeal that spans such a wide range of ages helps us attract and retain guests to our parks and their retail and dining establishments.

We want our parks to be the place to be for fun, and this partnership is just another way we deliver on that promise.

Peanuts y Vans siguen su colaboración con el lanzamiento de una nueva colección

Vans continúa su relación con Snoopy, Charlie Brown y todos sus amigos de Peanuts en su más reciente colección, que incluye zapatos, ropa y accesorios, y que fue lanzada durante este mes de octubre.

Con ilustraciones originales realizadas por Charles M. Schulz, la colección de Vans le rinde un homenaje a los icónicos personajes e ilustraciones de los especiales navideños Peanuts en televisión.

Las ilustraciones de Charles M. Schulz toman una nueva dimensión sobre los modelos de Sk8-Hi Reissue y Old Skool, empleando su silueta entera como lienzo. Los diseños originales de Charlie Brown y Snoopy se hacen presentes en estampados monocromáticos equipados con Sidestripes en cuero. Las icónicas Authentic nos hacen viajar en el tiempo al contar en su silueta con algunas de las escenas más memorables de la tira cómica. De esta manera, todos los seguidores de Peanuts disfrutarán al llevar en los modelos Authentic y Old Skool a toda la pandilla Peanuts celebrando, en una escena festiva bailable traída directamente del especial televisivo, ‘La Navidad de Charlie Brown’.

En honor al vigésimo quinto aniversario de las Half Cab, los diseñadores de Vans han incluido a Snoopy y su familia en los paneles de este modelo. Si observas de cerca, podrás ver al hermano de Snoopy, Spike, sobre la etiqueta de la lengüeta de las Half Cab, con un sombrero con el patrón Checkboard, y la firma de Schultz en relieve sobre el panel superior confeccionado en gamuza. Las clásicas Checkboard Slip-On de Vans han sido reinventadas esta temporada para incluir en su estampado todas las alegres expresiones de Snoopy. Las Sk8-Hi Reissue llegan con una mejora premium, gracias a su confección en cuero y al contar con un Snoopy en relieve en los quarter-panels, y un Woodstock escondido en la lengüeta. Unas Classic Slip-On muy especiales han sido creadas para celebrar la eterna amistad entre Charlie Brown, Snoopy y Woodstock, con parches de felpa en la parte superior de cada Slip-On, y en el talón la frase ‘Best Friends’ en relieve.

La ropa y los accesorios Signature Vans x Peanuts están disponibles con una gran variedad de estampados para hacer juego con el surtido de calzado, incluyendo las ilustraciones monocromáticas de Charlie Brown, Snoopy y la familia Peanuts en la colección para hombre. Para las mujeres tenemos una selección en tono rosa con estampados de la fiesta de baile Peanuts, además de otras prendas dedicadas a Snoopy. Incluso los seguidores más pequeños de Vans y Peanuts tienen su propio surtido de calzado disponible en tallas para niños y bebés, donde también aparece la escena de la fiesta bailable sobre la silueta Authentic. Justo a tiempo para Halloween, las Sk8-Hi incluyen un Snoopy y Woodstock vestidos de momias que brillan en la oscuridad, mientras que las Old Skool V cuentan con cierres de velcro y llevan el estampado Checkboard de Snoopy. Las Classic Slip-On cuentan con un recubrimiento en felpa y un parche de Snoopy sobre cada panel superior.

La colección más reciente de calzado, ropa y accesorios Vans x Peanuts está disponible en tiendas Vans desde el 6 de octubre.

Peanuts Rocks the Vote!

¡Es año de elecciones en Estados Unidos y ya conocemos los candidatos! Uno que ofenda a todo el mundo, otro que está de acuerdo con todo el mundo, y hasta otro con ideas revolucionarias. Obviamente hablamos de de Lucy van Pelt, Snoopy, y Linus, personajes de Peanuts (los demás son Charlie Brown, Sally, y Franklin) que están candidatos para ser el próximo presidente de Peanuts. Y tú ya puedes votar por tu favorito en PeanutsRocksTheVote.com.

Esa elección muy especial es parte de una colaboración entre Peanuts y Rock The Vote una organización estadounidense sin fines de lucro que se esmera en desarrollar el poder político de los jóvenes y animarlos a registrarse para votar. Cuando los fans se conectan a la pagina penautsrocksthevote.com para votar para su personaje favorito, también pueden encontrar un vinculo de la herramienta en línea de registro de votantes de Rock The Vote.

La democracia nunca ha sido tan divertido! Ver los candidatos a continuación y haga clic en la imagen de lo que usted vote por!

Franklin Banner RTVLinus Banner RTVLucy Banner RTVSally Banner RTVSnoopy Banner RTV

En esa ocasión, Peanuts creo una línea especial de productos oficiales sobre ese tema. Puedes encontrar playeras, calcomanías, tazas, vasos, pines, y mucho más  en la tienda oficial.